Following on the heels of The Wall Street Journal’s decision to raise its newsstand price, The Financial Times will do the same, reports Andrew Clark from The Guardian newspaper in London.
Clark wrote, “Already the most expensive dailies on newsagents’ shelves, the two papers are banking on publishing industry wisdom that readers will continue to stump up for specialist content even in an era of free-of-charge news on the internet.”
Later, he added, “In April, the FT redesigned its content under the slogan ‘we live in financial times’. Changes included a fresh typeface, an extra foreign news page and more features-style content in its Companies & Markets section.
“An FT spokeswoman said the cover price increase was the first for five years: ‘We have improved our content and design and successfully built a global operation with the world’s best journalists and editors. The price increase reflects these investments, which give our readers the quality international news and analysis they require.'”
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