Michele Gershberg of Reuters reports that the FiLife personal finance news and advice Web site is going live on Wednesday.
The site is a joint venture between IAC/InterActiveCorp. and Dow Jones & Co.
Gershberg writes, “FiLife enters a competitive market for personal financial advice, including large players like Yahoo Inc and sites like Mint.com that offer money management tools.
“FiLife’s potential audience will likely include people who do not frequent finance sites, but would listen if someone suggested ways to pay less in bank fees or earn more interest.
“‘They have a nagging thought at the back of their minds: ‘I ought to get my wallet in order,” FiLife President Dave Kansas told Reuters. ‘People want to know where they stand … how am I doing and how can I get better?’
“The site’s tools allow a user to compare their personal financial situation, based on eight parameters, against those of people in their state, city or even closer to home. Once that data is entered, the site responds with suggestions such as how to ask for a raise or how to put aside more savings.”
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