Jacques Steinberg and Brian Stelter of The New York Times write Friday that Fox Business Network has attracted few viewers in the first two months on the air.
Steinberg and Stelter wrote, “About 6,300, on average, on any given weekday, according to early estimates compiled by Nielsen Media Research. By contrast, Fox Business’s chief competitor, CNBC, attracted about 283,000 viewers each weekday from Oct. 15 through Dec. 14, the first two months that Fox Business was on the air, according to Nielsen’s calculations.
“While Nielsen, at the network’s request, has measured the viewership of Fox Business since its premiere, Nielsen is not permitted to release or even confirm those figures publicly. That is because they are so low as to fall below Nielsen’s minimum standards for reporting, said Gary Holmes, a Nielsen spokesman.
Both Fox and CNBC, however, have purchased versions of those weekly ratings reports from Nielsen, and a person who saw those internal reports vouched for their contents on Thursday, speaking on condition of anonymity.”
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