Fast Company unveils new web design, but it will change

Ed Sussman, president of Mansueto Digital, unveiled the new Web site design for Fast Company magazine on Monday, but he also said that it would be constantly changing.

Sussman wrote, “A few months back we thought we should wait to release it with dozens of other planned changes we have been working like crazy to get ready. But it seemed a shame to wait since everybody liked the look so much.

The look and feel is influenced by sites like Digg and the redesigned NewYorkTimes.com: easy to browse; lots of info; not overwhelmed with huge images; the newest, latest, and greatest on top of each section; new blogs and stories constantly appearing throughout the day. Simple but elegant.

“Pre-agile, we were worried it wouldn’t quite have the big bang effect we wanted, or come together as well, without releasing all of the other new features we’re working on. Nonetheless, we decided to first let loose with one of the other changes, the FC Experts Blogs. We were somewhat afraid because the blogger line up wasn’t really ready. And the blogging software platform was (and is) in need of an upgrade. In January, we started with just six FC Expert bloggers. Now we’re headed to a well-chosen 100. The system is creaky all over. But boy, are we glad we did it.”

Read more here.