Fast Company seeing decline in online readers

ValueWalk notes that business magazine Fast Company‘s online readership is in decline, according to ComScore data.

Its story notes, “Year-to-year, Fast Company has seen their Total Visits is decline 8%, Total Page Views is down 16%, Average Visits per Visitor is down 11% and Average Minutes per Visit is down 13%. Even the Median Income for the publication went down from $92,672 to $87,552, a 6% decline.

“And while their Unique Visitors might be up 4% compared to the same time last year, they have been experiencing a massive decline for 2014 – going from 3,239,000 in January to a 2,380,000 total for May. In addition, the publication still has  ways to go to beat its competition. Comparable outlets like Wired, Forbes and Entrepreneur enjoy a wide lead in the group, as do sites like Investopedia, Wall Street Cheat Sheet, and Digital Trends who also far surpass Fast Company’s Uniques.

“All this despite a major push by the publication to drive online readership with celebrity driven videos. A troublesome online presence for a magazine that’s supposed to be the leader in innovation, yet can’t figure out how to innovate enough to keep its online readership.

“Perhaps Fast Company should focus a little more on their core business and a little less on Hollywood and maybe they can regain some of the ground they’ve lost over the past year.  Fast Company’s May 2014 Total Unique Visitors are  down 27%  compared with January 2014. That’s a big drop!”

Read more here.