Fast Company launches innovation site

Lucia Moses of Adweek reports that Fast Company magazine has launched a site called FastCoExist.com that will focus on innovation.

Moses writes, “Fast Company says the spinoff will highlight world-changing innovations and new ideas and technologies that will improve the planet.

“The site enters an arena that’s already crowded with online and print players like The Atlantic’s new site TheAtlanticCities.com; The Economist’s Ideas Economy, an events series and online forum; blogs by news magazines like Bloomberg Businessweek and Time; and niche properties like Grist and Good.

“Co.Exist’s founders say they expect the site to appeal to a broader audience than those reached by those existing media by focusing on solutions that have a business rationale, though.

“‘We don’t see anyone who is really tapping into the broad and passionate audience of people who are really concerned and engaged with these kinds of issues,’ Fast Company editor Robert Safian said.

“The editor of CoExist is Morgan Clendaniel, who was a deputy editor of Good, a magazine for idealist do-gooders. But Clendaniel said CoExist wouldn’t be as dogmatic as Good, which is unapologetically earnest.”

Read more here.