Fast Company changes logo, design

Fast Company editor in chief Stephanie Mehta writes about the magazine’s new design and logo.

Mehta writes, “So it isn’t surprising that creative director Mike Schnaidt approached our reboot with a human-centered design ethos. He’s incorporated a broader, bolder color palette, elegant new typefaces, and a welcoming vibe. Schnaidt notes that, increasingly, tech-driven companies themselves are embracing a friendly aesthetic over a futuristic one. ‘Just look at Casper, Airbnb, and Dropbox, to name a few,’ he says. ‘Their branding is empathetic, and it doesn’t aim to flaunt the complex technology on the back end of their products.’

“Creative and productive people also are at the center of the Recommender, an expanded section that highlights the places, objects, travel tips, and work hacks that Fast Company’s community swears by.

“If you look closely, you will notice that we have a different logo, designed by Rui Abreu. We’ve kept the playful small-cap letters A and O, which date back to 1995, but the contrast between heavy and thin lines is more pronounced, for a more updated feel.

“What hasn’t changed? Our passion for and commitment to telling insightful and richly reported business stories that you won’t read anywhere else.”

Read more here.