Categories: OLD Media Moves

Fast Company and Inc. owner planning new business magazine

Mansueto Ventures, the parent company of Fast Company and Inc. business magazines, is planning to launch a third business title called Upstart, writes Mediaweek’s Lucia Moses.

Moses noted that the publication will be aimed at entrpeneurs.

Moses wrote, “Publisher of the new title is Adam Platzner, who has held sales positions at music Web site SpiralFrog.com and the defunct Cargo, published by CondÃ© Nast. Heading up the editorial side is Scott Medintz, product development editor, who was formerly a senior editor at Time Inc.’s Money.

“Once scheduled for a May newsstand debut, the title’s launch date is undetermined. Mansueto, which bought Inc. and Fast Company in 2005 from G+J USA, has also been spending money to build up its digital offerings. It announced plans for FastCompany.tv, an online video network, to go live in March. Technology blogger Robert Scoble was named managing director of the site, which will cover technology trends, interviews with executives and product reviews.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.