Expanding the Forbes editorial base

Lewis Dvorkin, the chief product officer at Forbes, writes in the Feb. 13 issue about how the magazine is expanding its editorial base.

Dvorkin writes, “The result of our efforts: a high quality, scalable and efficient model for journalism that enables us to provide FORBES readers with more comprehensive and in-depth business news coverage.

“We now have a distributed force of 1,000 expert reporters and writers. A few weeks back, six full-time staffers and 14 contributors roamed the sprawling Consumer Electronics Show. Two staffers and 11 contributors (including highly respected auto journalists and one former top industry executive) focus on the the auto business. More than 100 experts follow technology news and 250 or so are write about investing.

“So much more is happening. We’ve added full-time reporters to our Silicon Valley and wealth teams; producers to our SportsMoney, Leadership and Entrepreneurs departments; and Robert Priest, a highly respected magazine designer, signed on to lead the creative development and reinvention of ForbesLife, our luxury magazine.

“FORBES is a disruptive force with traditional values. Our readers expect nothing less from a brand with our entrepreneurial heritage.”

Read more here.