Exit interview with Crovitz

Rafat Ali of PaidContent.org talked with outgoing Wall Street Journal publisher Gordon Crovitz about the future of Dow Jones & Co. media properties.

Here is an excerpt:

Would you have liked to stay?: I think the goals that I set when I started couple of years ago (as the publisher of WSJ) in this role really have been achieved. I wish the new management and new ownership all the best.

What about WSJ.com’s future?: I think News Corp has a range of options. It is up to them how they choose to proceed, and what sort of mix of paid and free they want to go ahead with.

Marketwatch’s future: My view is that Marketwatch and WSJ’s audience has been different. The Journal brand stands for broad business news, while the Marketwatch brand is for people who wanted to follow the daily happenings of the market. Marketwatch has been a key part of adding tens of millions of dollars in profits to our digital operations, and that is largely through serving this different audience.

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