Examining the strategy behind Reuters TV

Jake Evans writes for the World News Publishing Focus about the launch of Reuters TV.

Evans writes, “Colarusso says he is not worried with competition from similar attempts by companies such as CNN, CBS or Al Jazeera to launch apps which deliver curated content in a way that is meant to make getting the news easier.

“‘There may be enough room for all of us the way the market has developed, or there may be enough room for two of us [but] I’m not so much worried about the competition, we’re a unique player in that market and we’re trying something that’s a little more unique.’

“What is ‘radically different’ about Reuters TV is its personally curated news bulletins, designed for each specific user based on their interests and location, at a length which the user chooses, and then available for download for offline viewing.

“Colarusso says the news industry has been slow-footed to meet customers ‘where they are’ and still makes them work harder for the product than other businesses might.”

Read more here.