Examining the Reuters mobile strategy

Ricardo Bilton of Digiday writes about Reuters’ digital strategy.

Bilton writes, “‘We’re thinking about what happens from the time our customers wake up to the time they go to bed,’ said Thomson Reuters head of advanced product innovation Robert Schukai, who joined in 2011 to lead Reuter’s mobile efforts. ‘There’s a host of opportunities to present contextual relevant personal info for every moment and use case.’

“Schukai said that Thomson Reuters approaches new products by thinking about where they fit in with the ‘dayflow,’ rather than the workflow of users. The thesis is that people are looking for different kinds of information depending on their context and location. He said that Thomson Reuters is now exploring how to bring brand to, which Schukai said has plenty of untapped potential for both consumer and business applications.

“The consumer and B2B sides have different incentives and constraints, however. While the B2B side is dominated by concerns about security over all else, creating products for consumers means focusing far more heavily on the user experience. The latter represents a significant change for Thomson Reuters. ‘It wasn’t universal, but five years ago there was this thought that our information was so valuable that people would put up with whatever experience we chose to give them,’ Schukai said. ‘Now we’re designing products from the vantage of the people using them.'”

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