Jessica Lessin, a former San Francisco-based senior technology reporter at the Wall Street Journal, launched her tech news site The Information on Wednesday.
Lessin writes, “The Information, launching today, is our first step towards building a publication that operates differently. We’re a team of reporters and editors who have learned from the best in the business, and we want to challenge ourselves to write better articles that break new ground. Period.
“To do that, we are focusing on writing for readers we think are underserved: professionals in technology and in industries being upended by it. These readers find plenty to read every day but they don’t consistently find news that is relevant to them and their business challenges. They don’t often find news that takes a stand supported by facts. We aim to do both.
“So, instead of chasing the highest number of eyeballs, we will chase and deliver the most valuable news. We’ve set the bar high. To succeed, we need to write articles that deliver value worth paying for. That’s why we’re a subscription publication.
“We know this is an ambitious idea given the flood of free content on the market. To succeed we’ll have to do more with less, be ruthlessly focused, be creative and be consistent.”
Read more here.