Scott Ard, editor in chief of CNET for the past two years, has been named editor in charge of Yahoo’s news site.
Ard will be responsible for programming its homepage — the most visited page on the Internet in the US.
Ard starts on Sept. 19 and will oversee editors in a variety of locations, including Sunnyvale, Santa Monica, New York and Dallas, and will consult with various international Yahoo sites about news coverage and packaging. He will report to Jai Singh, editor-in-chief of the Yahoo! Media Network.
As editor-in-chief at CNET, Ard directed all editorial operations, including news, reviews and video content. Throughout his 12 years there, Ard also served as a senior editor at CNET News, where he was initially responsible for launching and editing the CNET News financial channel. Prior to that, Ard was the managing editor of a technology magazine and spent a decade working in daily newspapers, where he covered business and technology.
Yahoo’s homepage receives more than 1 billion monthly clicks and 34 million daily visitors and sees more than twice the audience of the MSN and AOL home pages combined.
