Categories: OLD Media Moves

Ex-CNBC anchor Lapin launches personal finance site

Nicole Lapin, a CNBC anchor who left the business network earlier this year, launched Recessionista.com, a personal finance website aimed at women between the ages of 18 and 34.

The site will offer financial guidance and investing advice to young women who aspire to be frugal during the economic recession.

In addition to providing women with practical career advice such as “5 Things NEVER to Wear to Work” or “How to Play to Your Work Weaknesses,” the site will aim to decode often intimidating financial topics in an easy-to-navigate format.

“It is not a coincidence that Recessionista is the first initiative launched by Nothing But Gold Productions,” said Lapin, CEO of Nothing But Gold, in a statement. “The financial journalism world is devoid of content specifically geared towards women my age. We are in dire need of advice and information to intelligently guide our financial decisions in a fun, sassy, non-judgey way.”

The site will also provide money-saving tips and advice for building a career and thriving in the workplace. The site will also feature celebrity interviews and profiles of successful female entrepreneurs.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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View Comments

Cecil says:
November 27, 2011 at 8:56 pm
What a joke! There is nothing innovative about this idea. There has been a site called The Recessionista http://therecessionista.blogspot.com online since 2008, this one is not original and is a little late to the game.
The Recessionista Blog has been featured in the New York Times, Reuters, ABC News and NBC News, so I am sure Lapin is well aware of it's existence. Just Google the word Recessionista and it comes up 1st, along with a TM (trademark) right next to it.
No wonder Lapin is an ex-CNBC anchor :) It's not cool to knock-off the ideas of others. Where's the originality here?