Peter Lauria of BuzzFeed writes about how former CNBC anchor Nicole Lapin is now pitching for Allstate in commercials.
Lauria writes, “Lapin left CNBC in 2011 to start Nothing But Gold Productions to create content, as she told Adweek, to ‘demystify Wall Street and personal finance for a younger generation.’ She currently hosts a show called Recessionista for Mexican billionaire Carlos Slim’s Ora TV and, according to her website, ‘regularly appears as a financial expert on CNN, Entertainment Tonight, and talks shows, including The Wendy Williams Show.’
“She also does ads. In this one, Lapin plays a financial expert who advises a couple on ways to save money on their insurance.
“‘Energy efficient appliances, you can get a tax write-off for those,’ she says before adding, ‘A programmable thermostat. Very smart, saves money.’
“The spot has been viewed almost 3,000 times on YouTube.”
Read more here.
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