Categories: OLD Media Moves

Ex-CNBC anchor now pitches insurance

Peter Lauria of BuzzFeed writes about how former CNBC anchor Nicole Lapin is now pitching for Allstate in commercials.

Lauria writes, “Lapin left CNBC in 2011 to start Nothing But Gold Productions to create content, as she told Adweek, to ‘demystify Wall Street and personal finance for a younger generation.’ She currently hosts a show called Recessionista for Mexican billionaire Carlos Slim’s Ora TV and, according to her website, ‘regularly appears as a financial expert on CNN, Entertainment Tonight, and talks shows, including The Wendy Williams Show.’

“She also does ads. In this one, Lapin plays a financial expert who advises a couple on ways to save money on their insurance.

“‘Energy efficient appliances, you can get a tax write-off for those,’ she says before adding, ‘A programmable thermostat. Very smart, saves money.’

“The spot has been viewed almost 3,000 times on YouTube.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.