Eddings leaves Bloomberg for branded content company

Cordell Eddings, a Bloomberg News reporter covering bonds and corporate finance, has left the news agency for a job as a senior editor at Group SJR, a content marketing firm.

Eddings had been at Bloomberg in New York for eight years.

“Bloomberg was a unfathomably special place that taught me more than I ever bargained for about finance, business, and the world,” said Eddings in an email to Talking Biz News. “Anyone who passes through those walls has to know how lucky they are. That said, It’s going to sound cliche, because it is, but it was just time to move on.”

In his goodbye message to his colleagues, Eddings wrote:

My first day as an intern I picked up a pack of Oreos, and asked someone where to pay for them. That happened! Now it seem absolutely ludicrous to think there was a day where I didn’t know what triparty repos were. MADNESS! I even have a favorite bond book (Tony Crescenzi’s “The Strategic Bond Investor.” It’s pretty damn good reading). You did this to me Bloomberg! You turned a big nerd into a big bond nerd!

And now I don’t know if I’ll ever get the chance to make dirty jokes about zero coupon bonds again, or discuss important hypotheticals, like what would indeed happen if Janet Yellen showed up for an FOMC press conference wearing a top hat. And if these topics do come up again, it will be because I forced them on some new audience that is just trying to appease me. It just ain’t the same, you know? You are a marvelous and exceptional crew. Yes, you already knew that. But I feel the need to say it again.

Group SJR is owned by Hill and Knowlton. Eddings’ new job is to help financial companies write news articles that are helpful to the masses.

Eddings has a bachelor’s degree in journalism and a master’s in public policy analysis from Indiana University. He also worked two years at the Indianapolis Star.