Categories: OLD Media Moves

Drop in CNBC viewers nothing to worry about

Jay Yarow of The Business Insider writes Wednesday that the big drop in CNBC‘s October ratings compared to last year aren’t a concern because viewers were glued to the network a year ago due to the Wall Street turmoil and the upcoming election.

Yarow writes, “Last October was the middle of financial Armageddon.Â But over a longer-term timeframe, the network is still crushing it.

“Over a five year time span, the ratings are way up. Here are the numbers according to Nielsen. This is the average number of viewers per hour from 5 AM to 7 PM, in the 25-54 demographic.

Oct 2005: 41,000
Oct 2006: 70,000
Oct 2007: 76,000
Oct 2008: 150,000
Oct 2009: 76,000

“Since 2005, CNBC ratings have almost doubled.

“Moreover, the network is now flat with 2007, the peak of the bull market. Given the number of folks who have since sworn off stocks forever, this is actually impressive.”