Categories: OLD Media Moves

Dow Jones, WSJ creates audience engagement team

Almar Latour, executive editor at The Wall Street Journal, Dow Jones Newswires and Marketwatch.com, leads the project of building a global, digital-first newsroom.

He sent out the following announcement to the staff on Thursday:

Starting in the new year, we’re launching an Audience Engagement team– a group of editors on the real-time desk who will help make sure that our stories will drive and participate in the biggest debates and discussions among our readers.
The team will include social media editors and search and analytics specialists. They’ll help identify the key stories that are likely to dominate the day, and they will help strategize how to make sure we’re reaching the right audience for each such story.
The team will be headed up by Liz Heron, who will return from leave in the new year. Liz will report to Deputy Real-Time Desk Editor Erin White for news matters and to Digital Editor Tracy Corrigan for strategic development.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.