Dow Jones working on personal finance site for younger audience

The New York Post’s Keith Kelly is reporting that Wall Street Journal parent Dow Jones & Co. is developing with Barry Diller a personal finance web site operation that will be aimed at a younger audience.

Kelly wrote, “The Wall Street Journal’s David Kansas, who has been editing the Money & Investing section – one of the main power jobs at the paper – is expected to leave that job to become the CEO and president of the new operation.

“Insiders said the deal could be announced at any time. ‘It’s been imminent for weeks now,’ said one source, who said the hold up was just the ‘usual things that delay deals.’

“Kansas is no stranger to the Web; his background includes being editor-in-chief of TheStreet.com.

“At the outset, about 30 to 40 editorial people are expected to be hired by Kansas.

“Nikhil Deogun, deputy editor of the Journal’s Washington D.C. bureau is expected to move to New York to take over Kansas’ spot. Deogun declined to comment. Monica Langley will fill Deogun’s job.”

Read more here. Kansas is the current president of the Society of American Business Editors and Writers.

This was confirmed in a press release issued by Dow Jones on Friday morning.