Dow Jones shifts strategies

Kenneth Li and Andrew Edgecliffe-Johnson of the Financial Times write Friday about how Dow Jones is changing its reliance on generating revenue from generating more subscriptions to focusing more on Web-based products.

Li and Edgecliffe-Johnson write, “A web-based strategy would make Dow Jones less dependent on partners such as Thomson Reuters and Bloomberg and better able to allow customers to personalise the content they receive from the company.

“Ms Hart predicted customers would increasingly pick and choose from different online data sources rather than relying on one package from a single terminal provider, much as consumers assemble sets of applications, widgets or RSS feeds on their computer desktops.

“‘To the next generation of users, a terminal is going to be such a foreign object,’ said Ms Hart. ‘Technological changes will move us to a world where I am my own desktop owner.’

“Dow Jones has begun demon­strations to analysts of products for the investment banking and wealth management community, including online tools that let clients mix and match boxes of information and news on their desktop screen.”

Read more here.