Media Moves

Dow Jones sees 8% increase in circulation and subscription revenue

November 6, 2020

Posted by Chris Roush

Dow Jones & Co., the parent of The Wall Street Journal, Barron’s and MarketWatch.com, reported an 8 percent increase in circulation and subscription revenue in the first quarter.

Overall Dow Jones revenue rose s1 percent to $385 million.

During the quarter, total subscriptions to Dow Jones’ consumer products reached 3.88 million, an 18% increase compared to the prior year, of which digital-only subscriptions grew 29%. Subscriptions to The Wall Street Journal grew 19% compared to the prior year, to 3.10 million average subscriptions in the quarter.

Digital-only subscriptions to The Wall Street Journal grew 27% to more than 2.35 million average subscriptions in the quarter, and represented 76% of its total subscriptions.

Advertising revenue decreased $14 million, or 17%, primarily due to a 39% decline in print advertising revenues, driven by general market weakness and lower volume across The Wall Street Journal and Barron’s due to COVID-19, partially offset by a 14% increase in digital advertising revenues.

Digital advertising accounted for 57% of total advertising revenues in the quarter, compared to 42% in the prior year.

The full earnings release can be found here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.