Dow Jones Newswires beats competitors in survey

Dow Jones Newswires ranked higher than Reuters, Bloomberg and Thomson Financial in terms of reliability of reporting and credibility of reporting, according to A survey conducted by Kimsey Consulting of more than 110 trading and technology professionals in New York, New Jersey and Connecticut.

According to a release, “The survey, conducted in May and June 2007, rated Dow Jones at 91.8 out of 100 in terms of overall customer ratings, compared to Reuters at 87.48, Bloomberg at 87.48 and Thomson Financial at 84.96. Dow Jones also outscored competitors in every individual category, including reliability of reporting, ease of use, breadth of reporting and speed of reporting.

“‘Dow Jones consistently outscored three other news services, showing ratings that placed it highest in readability, convenience and reader satisfaction,’ said Stephen Kimsey of Kimsey Consulting. ‘It is clear that Dow Jones is taking the lead in providing credible and reliable news to customers.’

“For reliability of reporting, Dow Jones scored 93.72, versus Reuters’ 89.88, Bloomberg’s 89.53 and Thomson Financial’s 84.96. In terms of ease of use, Dow Jones scored 91.33, compared to Bloomberg at 85.88, Reuters at 87.95 and Thomson Financial at 88.37.

“For breadth of reporting (coverage), Dow Jones scored 91.86, with Bloomberg scoring 86.55, Reuters scoring 85.63 and Thomson Financial scoring 80.95. In the category of speed of reporting, Dow Jones scored 90.34, over Bloomberg with 87.93, Reuters with 86.47 and Thomson Financial with 84.09, according to the Kimsey Consulting survey.”

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