Dow Jones Media hires head of strategic initiatives

Brad Westbrook has been hired as head of strategic initiatives for Dow Jones Media Group.

In this newly created position, Westbrook will oversee business development and new commercial alliances for Barron’s, MarketWatch, Mansion Global and Financial News.

Prior to joining Dow Jones Media Group, Westbrook was vice president of sales and strategy at Seeking Alpha during a period of sharp revenue growth. He also served as chief operating officer for Ashton Kutcher’s media company, named A Plus, which was acquired in 2016.

Westbrook also has worked for digital media companies Yahoo, Ask.com, and previously The Wall Street Journal Digital Network. He was global sales manager for MarketWatch.com and Smart Money magazine.

He holds a degree from Denison University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.