Categories: OLD Media Moves

Dow Jones Content Lab launches

Sean Callahan of BtoB Media Business writes Tuesday about Dow Jones Content Lab, previously known as Custom Solutions from SmartMoney, which will provide custom content to marketers using any of Dow Jones’ media brands, including Barron’s, Marketwatch.com and The Wall Street Journal.

Callahan writes, “Dow Jones Content Lab offers a variety of content formats: print magazines and newsletters, direct marketing, Web and apps, social media, educational booklets and seminars. ‘Traditionally, it was custom magazines and custom newsletters,’ Seibert said, ‘but over the last couple of years, our business in digital has exploded. We do more video, microsite development and more custom white papers.’

“Dow Jones Content Lab also offers ‘social media management,’ helping marketers, particularly in the financial services arena, develop content to respond to online posts about their brands.

“Seibert said that in the digital age, custom content has become more important to marketers, who can now connect more directly than ever with customers and prospects via the communication avenues enabled by the Internet.

“‘They’re using content to engage further with their customers,’ he said. ‘They’re using it for thought leadership and to give their brand more of a personality.'”

Read more here.

Recent Posts

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

10 mins ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

3 hours ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

3 hours ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

3 hours ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

3 hours ago

WSJ’s Eisen to write book about the mortgage market

Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

6 hours ago