Dow Jones CEO search drags on

Lucia Moses of Adweek writes Monday about the search for a new CEO at Dow Jones & Co., the parent of The Wall Street Journal, Marketwatch.com and Barron’s.

Moses writes, “With the economy heading into another maelstrom, it’s a bad time for any company to have a gap in its leadership. What’s more, the company has to think about the impact on internal morale, given speculation that the scandal might hasten a spinoff of News Corp.’s newspapers. The company’s reaction to all this seems to be to tamp down gossip. As one editorial staffer said darkly, ‘We’ve all been warned not to talk about it.’

“Murdoch has a history of putting his own people in top roles, which would argue against the outsider scenario. The most obvious insider candidate, Todd Larsen, president of Dow Jones, could still be tapped. He joined the company 12 years ago, long enough that he’s not considered an outsider. He’s credited with helping build the company’s digital strategy, considered one of the few examples of a successful paid online news model. But he’s not a News Corp. crony, either. Larsen came to News Corp. under its previous ownership from Booz, Allen & Hamilton, and his distance from the scandal could make him a safe bet.

“With all the troubles roiling News Corp., Dow Jones could do itself a favor by going outside for a CEO, though. ‘The challenge is going to be distancing themselves from all the problems going on in the company,’ said Larry Kramer, founder of CBS Marketwatch.com, now part of Dow Jones, and a director of various media companies. ‘The smartest thing for them to do is find someone with journalistic credibility in the U.S.’ Whether it can find someone to take a role overshadowed by scandal is another matter.”

Read more here.