Dow Jones CEO: Our goal is 3 million WSJ subscribers worldwide

Dow Jones & Co. CEO William Lewis wrote the following in an internal company newsletter:

I would like to thank everyone who attended our staff roadshow sessions across the globe over recent weeks. A whistle-stop tour from San Francisco to Sydney – and several points in between – brought home to me just how privileged I am to lead this great company.
Your knowledge, endeavor and enthusiasm are truly inspirational – and I am brimming with confidence about our future, having had the chance to meet so many of you.

It is not by chance that we create, monetize and distribute world-class content every second of every day. It requires talent – and Dow Jones has it in abundance.
The roadshow gave me the opportunity to detail and reinforce our three shared goals for this new financial year and beyond:
• 3 million subscribers for The Wall Street Journal globally
• Robust growth in our Professional Information Business
• Rigorous cost management
I am glad that these goals – challenging though they are – were greeted so positively.
Your ideas and energy will be critical in ensuring we achieve our objectives. Please don’t think you don’t have a role to play – we are interconnected as a business and we rise and fall together.
I am passionate about us working as one company. We are stronger that way, we offer more opportunities to our staff that way and – most importantly – we better serve our readers and customers that way.
I am confident we will reach our goals because we are the best in the business at what we do. Remember this: where you get the news has never been more important. In a digital forest of information, quality and authority can get lost. But not at this company.
Dow Jones journalism – and the commercial activity that supports it – is trusted, respected and valued.
And focusing our collective efforts on three clear goals will help us concentrate on what this company is really all about:
Empowering people by delivering valuable news and information from the first flash to the last word.
I plan to see as many of you as possible again over the course of September and October. This second staff roadshow will allow me to update you on progress towards our three goals – and give you the chance to fire more questions at me.
Thank you once again for making me feel so welcome in our offices across the world. I look forward to seeing you again soon.

The Journal has 2.2 million subscribers in the United States. Its Asian circulation is approximately 80,000, while its European circulation is approximately 70,000.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.