Dow Jones & Co. CEO Les Hinton sent the following message to company employees on Monday night about the launch of its new foreign exchange news and information service:
Today we announced the launch of DJ FX Trader, our latest investment in content and technology and a major companywide initiative in our B2B business.
DJ FX Trader combines the global expertise of Dow Jones Newswires and The Wall Street Journal with advanced technology from our Financial Markets segment. It is a real-time news and information service that we believe will appeal to a significant portion of an FX market trading $4 trillion daily. With our history of providing trusted information and analysis to the financial and FX communities, and with our scale, editorial prowess and technology, this product makes eminent sense for the market and for Dow Jones. We will be offering it to major investment firms in the coming months. The backbone of the product, in addition to cutting-edge technology, will be the breaking news and analysis of our global team of 2,100 journalists, including 100 dedicated specifically to covering news vital to FX markets.
This project represents companywide collaboration at its best. Though ultimately it is an enterprise endeavour, its conception and gestation are the product of many people and many departments. Robert Thomson and Joe Lanza have been driving the project for more than a year. They have had able assistance in news from Jim Pensiero, Gabriella Stern and Rick Stine, among others. On the business side, Rob Passarella and Ian Doull are among those leading the way. There are many, many more.
We continue to differentiate ourselves from the competition. By investing in quality content and products, we are providing readers and customers with good reason to rely on Dow Jones as the essential provider of news and business information. We’ve brought Greater New York, WSJ Weekend, an award-winning iPad application and now DJ FX Trader to the market all in less than one year. And in that same year, our customers have acknowledged our progress by buying our products and increasing our revenue.
This is one more reason to be proud of Dow Jones. DJ FX Trader is just the first of what will be several important investments in our enterprise products in the coming months. Thank you for all you do to help our readers and customers recognize the quality we bring to their businesses and lives.
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