“SmartMoney is a natural fit within Dow Jones, having carried brand association with The Wall Street Journal since its launch,” said Todd Larsen, president of Dow Jones, in a statement.
“SmartMoney is a trusted brand with high quality editorial and a clear focus on personal finance news and information. During this turbulent economy, when many readers are seeking long-term guidance on managing a variety of personal finance issues, the need for high quality content in this space has never been greater. Having the SmartMoney franchise 100 percent integrated with the Dow Jones and Wall Street Journal teams will provide the avenues for the brand to grow exponentially.”
Smart Money, which was launched in 1992, has earned three National Magazine Awards and was a finalist 14 times. Its editorial team includes three Pulitzer Prize winners.
Read the release here.