Categories: OLD Media Moves

Dobbs of Fox Business sees ratings high

Alex Alvarez of Mediaite reports that Fox Business Network anchor Lou Dobbs is celebrating his one-year anniversary on the channel just as his ratings have hit a new high.

Alvarez writes, “The fact that March has seen the show experience its best ratings since launch.

“This month, Lou Dobbs Tonight garnered an average of 150,000 total viewers, with 40,000 viewers in the ever-coveted 25-54 demo. To put that in perspective, the show’s competition at CNBC, The Kudlow Report, pulled an average of 177,000 total viewers and 44,000 in demo despite being in roughly twice as many home as Fox Business Network. And, for the second time this month, Dobbs bested Kudlow for the week in the demo, with 49,000 compared to Kudlow’s 43,000.

“Dobb’s growing viewership, then, is a boon for the four-year-old business and finance-focused network, not to mention a feather in Dobbs’ cap given his decision to stake a claim at a new network after a nearly thirty year span at CNN.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • Wow. 40,000 viewers in the demo! If he keeps it up, this Dobbs fellow could be as big as...as...the Morristown Daily Record!

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