Vikas Shukla of ValueWalk.com reports that the Lou Dobbs show on Fox Business Network continues to draw more viewers than the competing show hosted by Larry Kudlow on CNBC during the same time slot.
Shukla writes, “Right from the beginning of July, CNBC has been losing share to Lou Dobbs Tonight, which surprised everyone by emerging numero uno in the first week of July, despite Lou Dobbs being off the show.
“For the week July 16 through July 20, Dobbs beat Kudlow by 32% in the demo (Age group 25-54) where Dobbs had 50,000 viewers against 38,000 of Kudlow. Though Kudlow did have a 5000 lead in total viewers this week, the total viewership for Dobbs in July so far is higher than Kudlow, because FBN had already beaten Kudlow with a fair margin in the first two weeks of July.
“The 7 pm show is crucial for TV channels, because it is the connecting link between business programs and primetime shows. The data clearly indicates that 23-year old CNBC is losing market share, albeit slowly, to Fox Business Network.”
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