Categories: OLD Media Moves

Dobbs catching up to Kudlow

Lou Dobbs of Fox Business Network is catching up to Larry Kudlow of CNBC in terms of viewers, according to a report by Jacob Wolinsky of ValueWalk.com

Wolinsky writes, “However, the ultimate competition is primetime hour at 7pm. Lou Dobbs has been going head to head with Larry Kudlow of CNBC, and according to the latest Nielsen ratings, he is in a tight race.

“The 7PM shows both focus on the political economy and feature two veteran newsmen. The Nielsen ratings for the month of May, showed Dobbs bringing in 30,000 viewers aged 25-54 (the key demographic group for advertisers), compared to The Kudlow Report’s 39,000 viewers. In addition, last week, Dobbs was even closer to Kudlow, trailing by only 3,000 viewers in the age group.

“Dobbs has only been on FBN for just over a year and was practically tied with Kudlow for March and April. For parts of April and May CNBC split Kudlow’s hour with NHL playoff games which widened the gap between CNBC and FBN – but now that the games are over, and the race has resumed. With the election heating up and the economy the number one issue, the competition should be getting more exciting.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.