Discussing the new Forbes strategy

Lewis Dvorkin, the chief product officer at Forbes, writes on its site about the reasoning behind its redesign and content overhaul.

Dvorkin writes, “The initial steps to re-architect Forbes.com and Forbes magazine are accompanied by an expansion of our content model to provide our audience with more reporting, additional data and an array of thoughtful opinions. To accomplish that we are building a new kind of newsroom. It includes our many experienced editors and expert reporters as well as a large, carefully selected distributed news force of knowledgeable and credible content creators across key topic areas.

“You will see many changes over the next months, particularly with our digital products. We will add new features and enhanced functionality to Forbes.com and continue to develop our mobile offerings. As always, we’ll work hard to provide more great content, too.

“I was a ‘follower’ of Forbes in the mid-1980s and then worked here in the mid-1990s. Then I left for the digital world. I’m back at this storied media brand at a time when the news business and journalism are undergoing wrenching changes brought on by the disruptive force of the digital era and recent economic turmoil.

“The bold steps that Forbes is taking to evolve its products will help lead journalism to its future. Our goal is clear: to put news and the journalist at the center of social media. If we can accomplish that, we will go a long way to providing our audiences with the information they want — and enabling the three vital voices of the media business to be active participants in the larger conversation.”

Read more here.