Different PR pitches sent to biz journalists get varied responses

Bill Regan, the deputy managing editor for business at the New Hampshire Union Leader, writes Wednesday about the different pitches that the business desk gets from PR professionals.

Regan writes, “The really interesting news releases are those which arrive in some subtle manner, but carry strong news value and topical information that ends up to be a Page One story, or  a section-front story, much to the surprise, and delight, of the sender.

“Others arrive tailored for our Business news pages, with a pertinent news angle, understandable statistics, and information for further contacts.

“And then there are those which arrive, sometimes repeatedly, telling the newspaper what a great story they have and how this company or that organization is setting some particular business niche on fire, without much information of substance behind the strong wall of marketing.

“That first type of contact, the subtle one, makes for good news stories, fairly easy reporting and routine handling for our news editors and reporters. It is what we do every day in newsrooms.”

Read more here.