James writes, “The network touted the payoff in a release Friday, declaring that the show’s premiere night delivered “over 1.1 million total viewers” — its best performing original series telecast ever.
“But the release itself, along with the raw Nielsen numbers, shows that Leno’s show pulled in less than 1 million. The show peaked at 916,000 in the 10-11 p.m. slot, so the network appears to have pulled in the numbers from a repeat later on in the evening in order to come up with the 1.1 million figure.
“Notably, the network leaned hard on the Nielsen numbers despite making a very public exit from the ratings service in January. ‘Nielsen does not measure affluent homes or out-of-home viewing that takes place in the offices of chief executives, on trading floors, in five-star hotels, country clubs, fitness centers and fine restaurants, so Nielsen does not measure CNBC,’ a spokesperson told International Business Times in August.
“That prevented the network from doing a victory lap this summer when it scored its biggest ratings in a while during a stock market scare.”
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