Deseret News overhauls business news coverage

The Deseret News, Utah’s oldest continually published daily newspaper,  launched a new business news section Tuesday that will  increase coverage of business topics across its print and digital platforms.

The newspaper named former Bloomberg editor Jordan Burke the manager of business content development for the section.

In the newly created role of business content development manager, Burke will function as the newspaper’s business editor and as a product manager to ensure the business section reflects the way readers consume news today. He will coordinate local business reporting as well as manage coverage of national and international business news. His role includes a strong focus on digital news coverage and the development of additional business news products.

Prior to joining the Deseret News, Burke worked in New York as an editor for Bloomberg LP, a provider of financial news and information. At Bloomberg, he oversaw the company’s first vertical news website covering energy. Previously he reported on the North American oil, gas and utility industries and markets. Burke holds a bachelor’s degree in economics from Brigham Young University.

“Through our business news section, we will enrich the newspaper’s in-depth business reporting, and utilize the power of new media platforms to reach our growing audience,” said Clark Gilbert, president and CEO of the Deseret News, in a statement. “Jordan brings a solid journalism background to this position but he also brings an understanding of the way readers engage with and are influenced by news. We are excited to tap into his leadership and inventive thinking as he develops this section.”

Read more here.