Categories: OLD Media Moves

Deogun: Why I am leaving CNBC for Brunswick Group

Nik Deogunthe editor in chief of CNBC who is leaving to become CEO of Brunswick Group in the Americas, writes about his decision on LinkedIn.

Deogun wrote, “I’ve had the honor of leading the best and brightest in business journalism. CNBC occupies a unique and extraordinary position in the media firmament. The quality of our content stands apart because every person who works here, from camera operator to on-air reporter, takes enormous pride and delights in serving the most discerning, sophisticated and influential audience.

“That’s what attracted me to CNBC from The Wall Street Journal nearly nine years ago. I learned so much in my time here — about television, the markets, the economy, management and business. What I also discovered, thanks to the entrepreneurial nature of CNBC, is that I also genuinely enjoy managing, leading and building a business.

“That interest has led me to this juncture in my life.

“I am fascinated by the changing role of modern corporations and the decisions they face.

“Yes, companies have to be sharply focused on shareholders (activists aren’t going away), but the most successful value-creating organizations are also thinking about how to be successful in society. The employees and customers of corporations are pushing organizations to look at how they do business, where they do business and what value they create.

“That’s what attracted me to my new position.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • Admit it, man. You're just selling out for more money. If you really believed that, you'd join a nonprofit, not a PR firm.

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