A reader sent me the stock pages for the Tuesday, March 28 Washington Post and asked my opinion about what the paper had done, so here it is: It sucks, and it hurts the credibility of the paper and the business news staff.
Now, I fully realize that newspapers have been playing around with their stock listings for the past couple of months, but in most cases it’s simply cutting the listings to save on newsprint or to provide space for news content. This takes it to another level.
There’s no question that this is an ad, either. The top of it reads, “Seats on sale now,” and the bottom has the team’s Web site URL and the phone number.
I guess the separation of advertising and information just became blurred a bit more.
Does anyone now if the Washington Post business editors were alerted to this ad? And has anyone seen anything like this before?
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This is horrifying. How could the integrity of a news page be compromised like this? This is the Washington Post for crying out loud, an industry leader.
These shadow ads have been around for years -- for movies, and other advertisers. Usually just a logo, though, not as cluttered as this.
See here or here for some comment from last year. Lots more if you Google "shadow ads."