Dallas Biz Journal managing editor joins marketing firm

Jason Roberson

Jason Roberson, who had been managing editor of the Dallas Business Journal for the past three years, has left the publication and joined a Fort Worth-based marketing firm as its general manager.

Nifty Method Marketing & Events is a boutique marketing and experiential events agency.

Roberson has 20 years of experience as a business journalist and as a public relations executive for companies across several industries. As managing editor, Roberson helped guide content across the Dallas Business Journal’s online and print platforms. Prior to that role, he helped lead internal and external communications for clients of the FleishmanHillard public relations firm.

“I’m extremely excited to be at the helm of growth for Nifty Method,” Roberson said in a statement.

Roberson previously worked at the Dayton Daily News, Detroit Free Press and Dallas Morning News.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.