Categories: OLD Media Moves

Culture coming to Wall Street Journal

Women’s Wear Daily’s Memo Pad column reports Friday that The Wall Street Journal is considering adding a culture section to its menu.

This comes on top of earlier reports that the paper is seeking to boost its sports and politics coverage to compete more directly with The New York Times.

Memo Pad writes, “At a lunch for prospective advertisers in the newspaper’s first-ever glossy magazine, WSJ., Journal managing editor Marcus Brauchli told WWD he’s excited about the possibility of a culture section — prototypes have been overseen by former House & Garden editor in chief Dominique Browning — but that he’s still waiting to discuss it with News Corp. brass, who, judging by recent headlines about a possible Yahoo deal, clearly have a lot on their plates at the moment.”

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