Cullen joins Reuters as wealth management editor

Terri Cullen, an award-winning financial journalist and author, has been hired by Reuters to the newly created role of wealth management editor.

Cullen, who begins on Monday, will be based in New York and will report to Richard Baum, global editor of consumer media, Reuters.

In this new role, Cullen will serve as both editor of personal investing coverage on Reuters.com as well as the editorial lead for Reuters wealth management initiative, a new service due out later this year that will leverage Thomson Reuters business to business wealth assets in an effort to create an online consumer offering for Reuters.com’s audience of affluent, business professionals.

“I am thrilled to be joining Reuters, and look forward to working with Richard and the outstanding Reuters team,” Cullen said in a statement. “It’s an incredible opportunity to help guide personal finance and wealth management coverage at such an exciting time of growth at Reuters.”

In 1995, Cullen was instrumental in the launch of The Wall Street Journal Online, and for the 13 years following, served as an editor and columnist overseeing personal finance and financial markets coverage for WSJ.com. She left the Journal in August 2008.

She also produced its award-winning “Fiscally Fit” column and was the author of “The Wall Street Journal Complete Identity Theft Guidebook,” published in 2007.

“Terri is a first-class journalist with impressive subject matter expertise, web experience, and entrepreneurial spirit. I am very excited to have Terri aboard,” said Baum in a statement.