Categories: OLD Media Moves

Cramer to focus on TheStreet.com multimedia

The decision to end Jim Cramer’s radio show means that he will focus more on producing video and multimedia for TheStreet.com, the company that he founded announced Wednesday.

In a brief in the Newark Star-Ledger, Greg Saitz wrote, “TheStreet.com announced yesterday the host of CNBC’s ‘Mad Money’ will ‘reallocate his time to focus on TheStreet.com video and multimedia initiatives.’ That means Cramer-related stuff on the Web site should quickly reach about 99.99 percent saturation level.

“Visitors to TheStreet.com will find the Summit resident has his own tab near the top of the home page. That tab reveals links to Cramer’s blog, Cramer’s columns, his RealMoney syndicated radio show, ‘Mad Money,’ Cramer’s books, Cramer’s 10 commandments of trading and, well, you get the idea.

“The company said the latest approach will churn out more multimedia material to ‘satisfy increased advertiser demand’ and reroute traffic to its flagship Web site.”