CNBC announced Thursday that anchor Jim Cramer has signed a multi-platform deal that brings his media assets into the CNBC portfolio.
Terms were not disclosed.
In addition to his on-air duties for “Mad Money w/Jim Cramer” and “Squawk on the Street,” CNBC will partner with Cramer to create exclusive subscription products and content aimed at the investment community. Additionally, CNBC will create conferences with Cramer.
“Jim Cramer is truly one of a kind. He has the unique ability to masterfully break down complex topics and make them digestible for everyday investors,” said Mark Hoffman, CNBC Chairman, in a statement. “And now, for the first time, CNBC will be the home for all of Jim’s media creating a virtuous cycle for his devoted viewers and loyal members to easily engage with exclusive content across all platforms and serve as a one-stop shop for sponsors and advertisers looking to interact with Jim’s comprehensive suite of products on a deeper level.”
Prior to his broadcast career, Cramer was a hedge fund manager and founder/owner and senior partner of Cramer Berkowitz.
