Jeremy Smerd, the editor of Crain’s New York Business, writes about the business newspaper’s redesign.
Smerd writes, “That’s why we have radically redesigned our flagship print product, transitioning from a newspaper to a newsmagazine. In tandem with our digital offerings, this change will allow us to serve our audiences with digital immediacy and print foresight. To make the reading experience better, we’ve organized ourselves into three parts: An opening Agenda section mixes timely news with interesting revelation, leading with our editorial and concluding with our signature lists. Then, an expanded feature section offers deeply reported stories and packages that tell the city’s best stories. In the back of the new Crain’s, you’ll see familiar and popular elements reimagined, like Gotham Gigs and Executive Moves. A new back-page feature, Photo Finish, offers a parting shot that tells you something important about what makes New York a unique place to do business.
“Our timing for all this reinvention couldn’t be better. After years of decline, the printed word is making a comeback, not just here at Crain’s but across the media world, where book publishers are firing up the presses and e-reader sales are slowing for the first time. Like readers, advertisers want a restful place far from the cacophony of the information superhighway. The reinvented Crain’s is an off-ramp, a destination and a road map for the next 30 years.”
Read more here.
