OLD Media Moves

Crain’s New York launches redesign

June 25, 2012

Posted by Chris Roush

Crain’s New York Business has unveiled a redesigned paper, writes Glenn Coleman, the editor.

Coleman writes, “My former boss Xana Antunes started this remake of Crain’s New York Business, and I finished it after being promoted into her job. Good thing we both had the irreplaceable Steve Krupinski as our art director during the redesign process — and have so many creatively minded reporters, editors and designers who helped the entire newsroom rethink, refresh and reinvent many of this paper’s longstanding features.

“The goal was to reboot the paper as it inevitably transitions toward the digital page. There were many, many meetings. Drinks were had one night. OK, maybe two nights. More meetings, more revisions and, ta-da, here it is: a Crain’s that showcases our famously enterprising reporting and reaffirms our commitment to covering — as no one else can — the local news, issues and personalities that matter most to business owners and professionals in the five boroughs.

“Our strength at Crain’s has always been the middle market, the midsize companies that link the city’s mighty Fortune 500 headquarters with its legions of small businesses. (Check out pages 17 to 38, where we profile 50 of the area’s fastest-growing private companies.) This redesigned Crain’s drives our readers deeper into the boroughs and gets inside the vital array of city businesses that other New York media ignore (or simply don’t understand). Then there’s the reimagined New York, New York column, which we’ve made an entire section. It’s a helluva town, as the old song goes. Our mission here is to give you a helluva paper to read all about it.”

Read more here.

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