Crain’s Detroit drops premium sports newsletter, adds blog

Crain’s Detroit Business has ended its weekly premium sports business email newsletter and replaced it with the “Monday Morning Third-String Quarterback” blog.

Bill Shea of Crain’s Detroit writes, “I use MM3rdQB as shorthand for the blog title, and it will be part of our free weekly sports business e-newsletter that thousands of you’ve been getting every Monday. So, value added! The newsletter includes all of our sports business coverage from the past week, and links to any stories from other media outlets we think are worth your time.

“The MM3rdQB template is pretty simple: Each blog will be led with a quick conversation from me, like we’re sitting at the end of the bar commiserating about whatever’s going on in sports. Football certainly will be a main topic, but expect a wide variety of sports to be discussed. The business of sports is a vast and growing topic and that includes how your beloved teams do on the field, diamond, ice, hardwood, and pitch. Why? Because talent is critical to any business, and more so than traditional companies, sports teams acquire their talent publicly. And that talent performs in public. Fans are customers. So are advertisers and companies that spend thousands or millions on these teams.”

Read more here.