Crain’s Chicago plans to expand its reporting

Lisa Emerick, marketing director of Crain’s Chicago Business, has been promoted to associate publisher, adding responsibility over the company’s sales operation, reports Robert Feder.

Feder writes, “The move comes as the publication plans to enhance its political reporting, lifestyle coverage and digital presence as part of a broader strategy to boost Crain’s standing among affluent and influential readers.

“The associate publisher position has been vacant since David Snyder moved up to publisher in 2010. ‘As our business has expanded — and as we step up our efforts to grow even more — this appointment will enable me to focus even more on charting the future path of CCB,’ Snyder told staffers in a memo Monday. ‘Lisa is ideally suited to help manage CCB during this important phase of our history.’

“Snyder will continue to oversee the editorial, digital, event and custom publishing departments. Kate Van Etten continues as advertising director.

“A Chicago native and graduate of Trinity University in San Antonio, Emerick headed marketing and business development for Crain’s from 1986 to 1998. She returned in 2010 to head marketing and later added audience development responsibility.”

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