Categories: OLD Media Moves

Crain expands into nine markets

Crain Communications Inc. has launched a series of personalized, digital business publications in nine U.S. cities as part of a plan to expand the Crain brand nationwide.

Marti Benedetti of Crain’s Detroit Business writes, “The cities for the Monday-through-Friday morning email newsletters are Boston, Philadelphia, Atlanta, Houston, Dallas, San Francisco, Silicon Valley, Los Angeles and Washington, D.C.

“The new publications are being added to Crain’s established city business journal brands in New York, Chicago, Detroit and Cleveland, including Crain’s Detroit Business. Next year marks Detroit-based Crain Communications’ centennial.

“Under the tagline, ‘Business News Just Got Personal,’ each brand will carry the Crain name and market, such as Crain’s Boston, Crain’s Los Angeles and Crain’s Houston.

“Crain hired 11 journalists to manage the brands and provide content.

“The nine new brands expand the company’s mission to provide one-stop news sources for business leaders.”

Read more here. American City Business Journals operates business newspapers in all nine of those markets.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.