Categories: OLD Media Moves

Covering the CES as if you’re the Hunter S. Thompson of tech

Mat Honan, a senior reporter at Gizmodo, has a great story on what it’s like covering the Consumer Electronics Show, including what it takes to find a clean bathroom.

Honan writes, “Then it’s time for a meeting, so I scuttle out through a maze of ocular and aural assaults, past booth after booth of headset-wearing pitchmen doing their best Billy Mays. Deep in the middle of the din, I meet yet another PR person whom I’ll never see again in my life, and settle in for a demo of another product I already know I’m not going to write about.

“People keep coughing on me. I try to listen politely, all the while wondering if I have the flu. I got my flu shot on December 29. I can’t help but wonder if it has activated yet. They tell you that it takes 14 days for antibodies to become effective, but that can vary from person to person. I take the press release and wander away past walls and walls of blinking, humming, electronics.

“I try to remember all the products I’ve talked about that I won’t even bother to cover—and that nobody’s going to buy. There were some Bluetooth speakers. Or maybe they were WiFi. But there was definitely a helmet cam. And a waterproof phone. And a tablet and an ultrabook and an OLED TV. There was ennui upon ennui upon ennui set in this amazing temple to technology.

“I imagine tuning all the television sets to hardcore gay porn, just to see the spectacle of it all. I fantasize that I am the only one here, in a post-apocalyptic trade show. Alone among these elaborate booths. Free to scamper up on top of them. Free to grab what I want, and actually play with it, like a child. I want to see it all catch fire. I want to pour gasoline in the ducts and light a long fuse, and watch from the street as it burns and burns and burns. My guess is that the flames would be quite beautiful, colored by chemical washes and treated glass. My hangover is killing me.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Reuters Breakingviews hires WSJ’s Rubin as columnist

Lauren Silva Laughlin, U.S. editor of Reuters Breakingviews, sent out the following on Tuesday: I’m…

52 mins ago

WSJ hires two new staffers, promotes a third

The Wall Street Journal has hired two new staffers and promoted a current staffer. They…

2 hours ago

Fortune launches advice column for entrepreneurs

Fortune magazine has launched "Ask Andy," a bi-weekly advice column for entrepreneurs and start-up founders.…

2 hours ago

WSJ seeks a senior publishing editor

The Wall Street Journal is looking for a full time senior publishing editor to join…

2 hours ago

WSJ seeks a reporter to cover Tesla, Musk

The Wall Street Journal is looking for an experienced and determined reporter to join our…

2 hours ago

WSJ’s Tucker talks shifting to an audience-first mentality

Brian Morrissey of The Rebooting spoke with Wall Street Journal editor in chief Emma Tucker about how she's…

2 hours ago